Looking Beyond COVID: The Shifts Ahead in the Physical Activity and Fitness Markets

FORTY - ONE NORTH’S SELECT INSIGHTS: GLOBAL WELLNESS BRIEF

The GWI’s most recent research report on the global wellness economy includes a complete update on the six-sector physical activity market: fitness ($77 billion), sports and active recreation ($200 billion), mindful movement ($30 billion), fitness technology ($49.5 billion), sports and fitness equipment ($105 billion), and sports apparel and footwear ($293 billion). It reveals which segments were the "winners” and “losers” in the pandemic year of 2020: from the fitness segment (gyms, studios, classes) taking the biggest hit (a 37% revenue drop) to fitness technology exploding by 29%.