From the Magazine (July–August 1998) - Harvard Business Review
Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. ... An experience is not an amorphous construct; it is as real an offering as any service, good, or commodity.
The Progression of Economic Value
An experience is not an amorphous construct; it is as real an offering as any service, good, or commodity. In today’s service economy, many companies simply wrap experiences around their traditional offerings to sell them better. To realize the full benefit of staging experiences, however, businesses must deliberately design engaging experiences that command a fee. This transition from selling services to selling experiences will be no easier for established companies to undertake and weather than the last great economic shift, from the industrial to the service economy. Unless companies want to be in a commoditized business, however, they will be compelled to upgrade their offerings to the next stage of economic value.
FORTY-ONE NORTH has joined the new wave of the Economic Value movement – the Experience Design. We conceptualize, craft and program enhanced and meaningful customer experiences for residential buildings, corporate offices, healthcare institutions, senior living facilities, airport lounges, social clubs and other venues, carrying over the high-touch elements of the luxury hospitality. Experience Design enhances the overall value of a service, brand, asset but above all, transforms people’s lives. Our mission is to CRAFT TRANSFORMATIONAL EXPERIENCES THAT BUILD VALUE.
FORTY-ONE NORTH is a proud Founding Member of the World Experience Organization (WXO). WXO is a community of thought leaders in the various areas of the Experience Economy.
Below are some of the services we provide:
Conceptualization
Event Design
Residential Amenity Experiences
Healthcare Patient Experiences
Contact us TODAY for a FREE 1-hour consultation!